Payment flow: donations
My team A/B tested moving the credit card information before personal information, like name, address, and phone number.
It resulted in a steep uptick (+25%) in conversions, which meant more resources for people in need.
Getting users through the hardest part first—once that was over, they could speed through the rest of the form.
It resulted in a steep uptick (+25%) in conversions, which meant more resources for people in need.
Getting users through the hardest part first—once that was over, they could speed through the rest of the form.
![](https://freight.cargo.site/t/original/i/6e444df33d8a5e925b86c39036e4383513848c421242b51fb7132e62334e28c2/payment-flow.png)