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Every content design path is unique
Here’s my story:

Someone told me when I was young that my generation would work in "jobs that don't even exist yet."

I was skeptical, but today, I work in an emerging field that most people haven't heard about yet—that field is content design, sometimes used interchangably with content strategy or UX writing.

My journey began as a copywriter. Later, I managed marketing channels like websites, blogs, social media, email, SEO, and paid acquisition.

What I loved the most wasn’t even marketing—it was simply making the web experience clean, beautiful, and easy to use.

I currently work as a Content Designer at H&R Block, where I improve web pages by helping users find the information they need, when they need it.

I leverage research, analytics, and industry best practices to constantly improve UX while applying principles of human-centered design. I ask the right questions, find workable solutions, and am not afraid to experiment.

I thrive working cross-functionally with developers, designers, and privacy and accessibility experts.

My background is diverse—I’ve worked in wellness, social services, education, and tech. I've lived in five states, across four time zones.

Outside my professional life, I'm a poet and experimental filmmaker. I know it may come as a surprise, but being a poet has helped me become a content designer—it's all about words on a page, composition, and structure.

I have a natural aptitude for language, making things beautiful, and understanding people's needs—that’s the recipe for great content.