Homepage redesign: H&R Block tax season
Because this page receives 10M+ visits per month during tax season, this project was high priority and high visibility.
Goals:
→ Increase conversions and capture greater market share
→ Improve visibility for individual products
→ Make H&R Block more relevant with newer, fresher design
View the deck
Goals:
→ Increase conversions and capture greater market share
→ Improve visibility for individual products
→ Make H&R Block more relevant with newer, fresher design
View the deck
![](https://freight.cargo.site/t/original/i/a9ad25a77254c9dde3c708a4159dbe448ddf6b44f61891433e0a5f35982ed9a5/hrb-homepage-above-fold.png)