Blog post
Adapted from a case study, this article quickly became one of the most popular posts.
It was originally formatted as a PDF with a beautiful layout. However, adapting it involved working within the constraints of the WordPress platform.
Since it was longer than our average blog post, I also wanted to make sure I was using pull quotes and imagery to break up the text and keep the user moving through the post.
The layout seemed to have worked because it had more traffic, a lower-than-average bounce rate, and some of the longest time-on-page compared to other posts.
It was originally formatted as a PDF with a beautiful layout. However, adapting it involved working within the constraints of the WordPress platform.
Since it was longer than our average blog post, I also wanted to make sure I was using pull quotes and imagery to break up the text and keep the user moving through the post.
The layout seemed to have worked because it had more traffic, a lower-than-average bounce rate, and some of the longest time-on-page compared to other posts.
![](https://freight.cargo.site/t/original/i/7e216b0d69ac8223c64904eac9469cf7ff9c867c4dbef6dcc11d7949dafae4c5/screencapture-blog-rise-creating-skincare-experts-around-the-world-with-rise-and-articulate-360-2021-12-01-15_14_04.png)