jade quinn

portfolio       about        more

Blog post

Adapted from a case study, this article quickly became one of the most popular posts.

It was originally formatted as a PDF with a beautiful layout. However, adapting it involved working within the constraints of the WordPress platform.

Since it was longer than our average blog post, I also wanted to make sure I was using pull quotes and imagery to break up the text and keep the user moving through the post.

The layout seemed to have worked because it had more traffic, a lower-than-average bounce rate, and some of the longest time-on-page compared to other posts.